Implementasi Teknologi Informasi Dan Komunikasi Bagi Pelaku Industri Rumahan di Kota Mataram

Abstract

The development of Information and Communication Technology (ICT) provides significant opportunities for home industry players to increase competitiveness and expand markets. However, most business players still face obstacles in utilizing technology, such as limited digital literacy, a lack of understanding of online marketing, and suboptimal digital-based administrative management. These conditions hamper business growth and adaptation to the digital era. This community service activity aims to improve the knowledge and skills of home industry players in utilizing ICT to support production, marketing, and business management processes. The program is also aimed at encouraging simple digital transformations tailored to the needs and capacities of partners. The implementation method includes identifying needs through observation, developing training materials, conducting hands-on workshops, and providing implementation assistance. The materials provided cover the use of social media as a promotional tool, utilizing marketplaces, and using digital financial recording applications. Evaluation is carried out through pre- and post-tests, as well as monitoring business development after the mentoring. The results of the activity indicate an increase in participants' understanding and skills in using ICT. Home industry players have begun implementing digital marketing and application-based financial recording, which has resulted in increased market reach, operational efficiency, and potential revenue growth. Thus, the application of ICT utilization has proven effective in supporting the development and poverty alleviation of home industries in the digital era.